Perbincangan Orientalisme Melalui Analisis Semiotika dalam Animasi

Discussion of Orientalism through Semiotic Analysis in Animation ABSTRACT This study reveals, interprets and understands the oriental influence Saladin: The Animated Series semiotic analysis Roland Barthes. looks at elements found animated series a system signs this conceptual framework Barthes is divided into two components, signifier signified. sign used to look symbols frames animation. examines changes title, poster, use language, which led occurrence orientalism discourse disgrace Islamic figure, Salahuddin al-Ayubi. findings that Westerners Saladin as title not Next, portrayal figure poster film Series. There was confusion when main character series, Saladin, placed middle poster. Each posters shows orientalism. In terms language use, acceptance external influences such English primary language. Arabic for audience Middle East Malay positioned only subtitle. results show tarnishes identity figure. Keywords: Orientalism, semiotic, system, signifier,